Following methodological means have been applied: ethno-taxonomic analysis and D’Andrade’s folk model of the mind. The aim of this study is to determine, through the categorization of porn clips in the Internet, cognitive schemes and cultural models which explain the principles of such classification and provide the information on the cultural thought that lies behind the interpretation of the Internet pornography during the organization of that particular part of virtual reality by the pornographic sites’ authors and their users. Analysing formal elements of her image and reconstructing the promotional and critical discourses surrounding her allows me to present Štěpničková under three categories – as a celebrated actress, as an ideal woman and as an ‘inauthentic’ star – for which her blondness played a key role.Īnthropological study of the Internet pornography can refer to the cultural communication between the creators of the contents and authors of pornographic sites, as well as between the authors of sites and users, the latter being more relevant to this work as it assumes supracultural activities on the Internet and comprises the pornography users as a distinct population.
On the other, she was questioned as too beautiful and elaborately styled for the parts she was cast in. On the one hand, Štěpničková was labelled the ‘Czech Madonna’, the perfect embodiment of heroines defined by loyalty, self-sacrifice and chastity. I argue that, while blondness heavily contributed to her status as a national icon and dedicated performer, it also resulted in a complex set of negotiations between her star qualities and the national rural characters she performed. This article focuses on the Czech star Jiřina Štěpničková and her star image from the 1930s to the mid-1940s. But not much attention has been paid to stars articulating different sets of values attached to fair hair found in artistic, national and religious discourses. The blondness of female stars is invariably associated with glamour, sexuality and wealth.
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